How Lorenzo Posocco Became the Stylist of the Moment

How Lorenzo Posocco Became the Stylist of the Moment

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Few pop stars have the type of pull energy that Dua Lipa these days wields. In a time the place Long term Nostalgia continues to dominate the song panorama, manufacturers which are every so often reluctant to mortgage out unique runway samples are abruptly clamoring to decorate her for performances, promos and side road taste photo-ops alike — leading to one of the crucial maximum persistently high-grade style moments that fanatics can not prevent gagging over.

At the back of Lipa’s A+ outfits are the mark of a shrewd and well-respected stylist, Lorenzo Posocco, who is been taking part with the singer for a couple of years now. Due to his deep business connections, esoteric style references and astute image-making abilities, the London-based ingenious has been ready to protected of probably the most particular appears to be like for his consumer: Valentino Haute Couture (two times! from the similar assortment!), Moncler Genius x Richard Quinn, Raf Simons (she was once the primary movie star to step out in his debut womenswear line).

It isn’t simply the overall runway appears to be like that experience helped cement Lipa as a manner darling. Posocco ceaselessly arranges customized outfits from the likes of Mugler and Versace whilst additionally incorporating antique items from Alaïa and Tom Ford-era Gucci. That blend of archive, made-to-order and straight-off-the-runway (a mix many discovered maximum satisfying at Lipa’s fresh SNL efficiency) is an method that Posocco cultivated from a tender age rising up in a small the town in Northern Italy.

“I used to be attracted to the facility of clothes and style, past aesthetics, from very early on,” Posocco tells PAPER. “I will be able to’t relatively recall a time the place style wasn’t an integral a part of my lifestyles. Style was once a type of escapism and self expression which actually helped and in the end formed me.”

He has fond reminiscences of the ’80s and ’90s style scene in Italy, bringing up names like Gianni Versace, Miuccia Prada and Tom Ford at Gucci as designers who driven the envelope on the subject of taste, glamour, aspiration. “Italian style all over the ones many years was once really at its perfect,” he says. “They made an actual affect on me and impressed me to transport to Milan and pursue a occupation within the business.”

Despite the fact that his first inclination was once to review style design, he learned he was once extra within the storytelling facet of favor, so he opted for a point in Advertising and Communications as a substitute. Whilst at college, he balanced quite a lot of part-time jobs and internships with designers sooner than gaining revel in at MTV as an assistant stylist.

“After commencement, I used to be approached to sign up for an unbiased style mag as a manner editor and I stopped up running my means up and staying there for five years, taking pictures editorials, interviewing designers and most often coordinating and overviewing the mag,” he mentioned.

From the start, Posocco has straddled the worlds of mag and song styling similarly because of his early paintings with MTV, however his focal point has lately shifted extra against VIP paintings. (His consumer checklist additionally contains Troye Sivan, Col3trane and All Saints, however he prefers no longer to discuss the celebs he collaborates with.) That mentioned, he is additionally labored on promoting campaigns for the likes of Kenzo, Bulgari, Stella McCartney and Diesel.

“I really like style editorials however they do not most often have the similar succeed in and affect of song and celebrities,” he says. “Operating against an id and striking my imaginative and prescient, concepts and message in entrance of thousands and thousands of other folks could be very tough. I grew up bingeing on MTV, song movies repeatedly enjoying at the television tube. I perceive first hand the affect they are able to have on any individual, it doesn’t matter what nation, demographic, background.”

It is glaring from his wealthy style vocabulary, wisdom of historical past and references that Posocco has a world solution to image-making. He cites his inspiration as coming from any place — motion pictures, books and style archives to shuttle and popular culture — and understands that the real price and tool of favor is not in a fleeting pattern completely indifferent from its social context.

As for what pointers he would give to the following technology of aspiring stylists, Posocco’s recommendation rings acquainted to any individual who is made a occupation out of it. “Aiding any person is essential,” he says. “Styling isn’t just about creativity, there’s so a lot more to it and shadowing a certified actually is helping perceive the fine details, the nice the dangerous and the unpleasant. I in my opinion would not trade it for the arena however there’s a fantastic quantity of onerous paintings, interest, relationships nurturing and willpower at the back of its shiny look, so you have to be in a position for that.”

Footage courtesy of Lorenzo Posocco/ Instagram

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