FoodBoss goals to be one thing like Kayak for on-line meals ordering — where the place you’ll seek throughout other provider and apps to search out the bottom costs and quickest supply instances.
One limitation, on the other hand, is the truth that the provider used to be restricted to third-party services and products like Uber Eats and Postmates, with out a option to order from the eating place itself — till not too long ago, with the release of a brand new characteristic referred to as Eating place Direct.
FoodBoss co-founder and CEO Michael DiBenedetto mentioned that eating places are putting an expanding emphasis on accepting supply and pickup orders at once, each to save lots of at the charges they pay to third-party services and products, and in addition to have an immediate dating with their consumers.
“The main problem is they spent all this money to build out the [ordering] infrastructure, but they don’t necessarily know that they have to spend marketing dollars to drive consumers to their site or app,” DiBenedetto mentioned. “That’s where we’re really helping.”
Eating place Direct would possibly provide some further technical hurdles, as a result of it’s going to require FoodBoss to combine with a lot of ordering techniques. DiBenedetto mentioned the corporate might be connecting via APIs in some instances and too can paintings at once with eating place IT departments.
He emphasised that FoodBoss will stay agnostic about the way you order — the objective is solely to turn you the entire choices, and to spotlight the ordering means that best possible suits your priorities.
“At FoodBoss, we’re focused on making sure we’re helping third parties and [restaurants] have a lower overall marketing cost,” DiBenedetto endured. “Everybody wants to be profitable on delivery.”
The primary eating place to be had via Eating place Direct is Lou Malnati’s in Chicago, with plans so as to add Sbarro in a couple of markets subsequent 12 months. In a remark, Lou Malnati’s president, Heather Stege, mentioned, “The challenge for restaurants is being able to serve customers through the users preferred channels, while still providing them with exceptional food. FoodBoss helps simplify that by offering multiple options, including our own, to attract customers.”
Source Autor techcrunch.com