App management startup AppFollow raises $5M Series A round led by Nauta Capital – TechCrunch

App management startup AppFollow raises $5M Series A round led by Nauta Capital – TechCrunch

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AppFollow, an app control startup, has raised a $five million Sequence A spherical led by way of Barcelona’s Nauta Capital, along present traders Vendep Capital and RTP International collaborating.

The Helsinki-headquartered corporate says it benefitted all over the pandemic or even in April 2020 as the need for automation and apps exploded. It says it now has 70,000 shoppers on its platform globally, together with McDonald’s, Disney, Expedia, PicsArt, Flo, Jam Town and Discord.

CEO Anatoly Sharifulin mentioned in a remark: “AppFollow helps teams understand sentiment, both for your users and competitor’s, figure out how your potential customers search for apps and use this knowledge to make your app more visible and, of course, follow on your KPIs like downloads and revenues to be sure that all is under control.”

Eugene Kruglov of Nauta Capital mentioned: “We are extremely delighted to partner with Nauta Capital on this round. And having both of current investors and as well some of our customers to participate in the round proves that we are on the right direction to become the market standard for effective app management.”

The corporate, which employs 65 other folks throughout 9 international locations, all running remotely, will use the funding to give a boost to its presence within the U.S. and Europe, rent VP-level executives in gross sales and advertising, and diversify their platform.

Source Autor techcrunch.com

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